


Discover How You Can Join The Thousands
Of Others Who Have Already Used My Proven
"Cheating" System to Effortlessly Strip Away Countless
Inches From Their Own Hard-to-Lose Problem Areas—
All While Regularly Eating Ice Cream, Devouring Juicy
Burgers, And Indulging In Foods That Most Other
Dieters Can At Best Dream About
For The First Time In A Long Time, I Look In the Mirror And Am Pleased With What I See..."
I am healthy, fit, and full of confidence. I don’t feel fat. Instead I feel attractive and like the woman I know I am. Over the last 12 weeks, I have lost over 25 lbs and 30 inches. My body fat has decreased by nearly 15%. For the first time in a very long time, I look in the mirror and am pleased with what I see. Three months ago I was not able to make these statements.
After years of trying to sort through nutritional misinformation, I met Joel and he shared with me the principles of The Cheat Your Way Thin program. Suddenly, everything became clear. I feel as though I finally “get it”. And what’s even better is I feel as though I’ve been equipped with all the necessary tools to keep this up for a lifetime. This diet has changed me from the outside in. It’s maintainable, it’s livable, and it works.
Electra Swaab
Mechelen, Belgium
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And here’s just a very brief explanation of
what the research shows:

It takes the body about one week of calorie restriction to substantially trigger “starvation mode” and perpetuate the negative adaptations we discussed previously (decreased metabolism, slowed/stalled fat loss, etc).
On the other hand, it takes a much shorter period of time to reverse these trends via strategic practices of “overfeeding” or dietary “cheating”.
Essentially, by incorporating bursts of strategic cheating like I teach in Cheat Your Way Thin, you can literally turn your metabolism into your fat burning slave by ensuring you always have an internal environment primed for burning fat—and you do it with your favorite foods.
Oh, and did I mention just how HUGE that is psychologically?
Remember those feelings of guilt and failure I experienced when I first “cheated” back in 2003? Never again. Now when I cheat, it’s planned. And each time I do, I walk away knowing that I just accelerated my progress.
Frankly, it doesn’t get much better than knowing that you just used your favorite desert to speed along fat loss.
Anxiety? Nope. When cravings arise, there is major comfort in knowing that you’ll be able to enjoy that very food in just a few short days when your next cheat session rolls around.
Feelings of discouragement and decreased motivation? Definitely with other diets, but with Cheat Your Way Thin, you’ll actually be excited to step on the scale week after week to view the consistent, steady progress that regular, strategic cheating yields.
Simply put, strategic cheating solves the dietary dilemma by providing you with powerful metabolic benefits and perhaps even more powerful psychological ones.
BY FAR The Most Fun 'Diet' I've Ever Been On..."

I have to admit, I was a bit skeptical about this whole “cheating” thing when Joel first introduced me to it me a few months ago. My first cheat day was filled with lattes, French toast, pizza, ice cream, and a couple cookies to top it off—I definitely felt like I was breaking the rules.
Would this, could this possibly work?
Well, I guess the answer is in the mirror—YES, it can…and it does!
With the Cheat Your Way Thin system, I’m back into my “skinny” jeans, have made a ton of progress, and still my body is changing each and every week. Beyond that, this is BY FAR the most fun "diet" I have ever been on!
Kirsten Erickson
St. Paul, Minnesota
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"I Went From The Guy Who Didn't Fit In At
Modeling Shoots To Having People Think I'm
One Of The Models!"

After abandoning corporate life for photography, I spent a lot of time on shoots surrounded by beautiful models. I soon realized that one of these people didn't fit in – me! I was not happy with myself and I decided to learn as much as I could about nutrition and exercise. After reading as much as I could I quickly realized that, unlike other diets, Joel's program actually answered all my questions as to how eating, exercise and metabolism are related. This is not a fad diet! There's no need to ever feel hungry or deprived. I never get bored, in fact, with this plan I enjoy more variety in my diet than ever before.
The Cheat Your Way Thin program educates you about what your body needs, so that no matter where you are, or what's available, you can make informed decisions about what you eat. It's the only program that I've followed that's been realistic for me to continue long-term. I went from being the guy who didn't fit in at modeling shoots to having people assume that I am one of the models. It doesn't get any better than that!
Edward Avila
Los Angeles, California
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THE EXECUTION: Killing Off The “Old Style”
Of Dead End Dieting Once And For All
Stalled fat loss, decreased muscle mass, battered metabolism, psychological defeat—every single diet that restricts calories over the long term falls victim to these “dead end” finales.
At best, you struggle and sacrifice to lose more muscle than actual fat and finish with a metabolism so beaten down and useless that the minute you even try to resume some form of normal eating pattern the weight comes piling back on.
Sound familiar?
Well, I’m here to tell you that today it’s over. With the creation of the Cheat Your Way Thin program, “dead end” dieting is officially DEAD.

DEAD END DIETING
CHEATYOURWAYThin
•Destroys your metabolism through week after week of calorie restriction
•Protects your metabolism throughout the entire course of your fat loss journey via strategic cheating and calorie manipulation
•Leads to massive breakdown of muscle tissue, further decreasing metabolic rate
•Promotes maintenance of calorie-burning lean muscle tissue as you strip away fat
•Causes any “weight” loss that does occur to be quickly reversed when normal eating is resumed due to damaged metabolism
•Ensures lost fat stays lost when you reach your goal as metabolism is preserved, not destroyed
•Requires that you give up your favorite foods for weeks and months at a time—highly unrealistic
•Requires that you regularly indulge in your favorite foods—extremely practical
•Provides no psychological outlet to take a break from dieting and enjoy substantial quantities of food
•No 100-calorie snack-packs here; substantially quantities are a must, especially when you cheat
•Inevitably leads to stalled fat loss and fat loss plateaus
•Produces measurable, consistent results, week after week after week
•Frustrating; miserable
•Exciting; enjoyable
•Plummets natural hormone levels causing decreased sex drive and overall lethargy
•Maintains natural hormone levels for increased energy and libido
•Works against the body
•Works with the body
So which diets qualify as a dead-end diet? Virtually ALL of them. Add a tweak or two along with a new cover and name and you’ve got the same friggin’ diet packaged 90 different ways, all sharing the same exact problem:
They all restrict calories and they all eventually lead you down that same dead-end road.
You see, the reason why you’ve struggled with these other diets is simply because they unknowingly set you up to fail. It’s not that you failed, it’s that they failed you.
That, my friend, ends today.
“Alright, Joel, it’s pretty clear that strategic cheating is the solution to the whole slew of problems that ‘Dead-end Diets’ create. But what’s the program look like when I’m not ‘cheating’?”
So you probably figured out by now that at least some portion of the diet needs to be spent in a caloric deficit for fat loss to occur—with Cheat Your Way Thin, we just make sure that portion actually “works”.
That said, one of the coolest things about this program is the extremely diverse range of food choices I give you even during “diet” time. For instance, one day you may find yourself enjoying a nice flavorful NY Strip, while the next you’re taking down a plate of linguine Bolognese. Beef, chicken, fish, pork and just about any other protein you can think of; fruits, veggies, and even bread, pasta, potatoes and rice are all “fair game”, just strategically timed to ensure the absolute fastest fat loss in conjunction with your scheduled “cheats”.
Which leads me to the next unique component of the Cheat Your Way Thin program.
The Science Beyond The Cheat
Another really interesting thing I discovered while sorting through the research is how strongly correlated the body’s starvation mechanisms are with carbohydrate intake.
In fact, I’ve found they’re so closely connected that it’s possible to makestrategic manipulations in both carbohydrate type and amount—even during “diet” time—to further increase metabolism and avoid starvation mode.
This is where Cheat Your Way Thin gives you a double dose of metabolism stimulation and protection.
First, you get the powerful metabolism boosting effects of highly-strategic dietary cheating; then, on top of it, you further preserve metabolism at other times via a few extremely simple tweaks to your daily menu each day—tweaks that give you more options, more variety, and most importantly, more results.

Brand New Diet From A True Nationally Published Author !!
Use Your Favorite Foods To Lose Fat Faster! Get In Now.

